ABOUT NARKHA
Narkha is a PAN India clothing brand startup creating products that resonate with the community.
Collaborating with schools, companies & influencers to curate their own line of merchandise.
Cart abandonment issues
Customers abruptly exited the app during the checkout process and did not complete their purchase.
Missed opportunities for bulk order customers
The app fails to communicate the business's ability to accommodate bulk orders, excluding a key customer segment.
I came up with two problem statements to effectively address the issues discovered.
How might we reduce cart abandonment and ensure a seamless, checkout experience that encourages users to complete their purchases?
How might we effectively incorporate the business’s ability to accommodate bulk orders to attract and retain this key customer segment?
After researching through blogs, articles and other resources, these were my key takeaways:
35-40% increase in conversion rates by enhancing the UX of the checkout pages.
65% of Indian consumers prefer Cash On Delivery (COD) as their preferred mode of payment.
Challenges with managing bulk orders
After researching through blogs, articles and other resources, these were my key takeaways:
